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Erect herb; stems extremely densely covered with patent long-rayed stellate hairs. Leaves elliptic-lanceolate, 9 cm. long, 2.8 cm. wide, acute at the apex and cuneate at the base, borne on the peduncles at or beyond the middle, coarsely hairy above and beneath, the leaf-surface clearly visible beneath the indumentum; petioles 5–8 mm. long. Inflorescences very numerous, lateral, ± capitate and several- to many-flowered; peduncle 1.5–6 cm. long; bracts large, ovate, acuminate, up to 2.5 cm. long and 1.6 cm. wide, subscarious, hairy outside, with 7–9 ascending dark and conspicuous veins. Sepals lanceolate, acute, 1.5 cm. long and 3.5 mm. wide, hairy. Corolla mauve, about 4 cm. long. Capsule subglobose, about 7 mm. tall, glabrous.