Soft-wooded subshrub, branches long, loose, straggling or sprawling, glandularr pubescent, white-cobwebby as well, partic­ularly on young parts, leafy. Leaves mostly 12—30 x 3—9 mm, smaller and more distant upwards, narrowly panduriform to oblong becoming lanceolate-acuminate upwards, apex obtuse to acute, apiculate, base broad, more or less cordate-clasping, margins scarcely re volute, upper surface glandular-pubescent, sometimes greyish-white cob­webby as well, lower white-woolly or cobwebby. Heads heterogamous, campanu­late, c. 13—20 mm long, nearly double that across the radiating bracts, solitary at the tips of long laxly leafy then bracteate branchlets. Involucral bracts in c. 10 series, graded, imbricate, inner much exceeding flowers, acute, glossy, outer pale or rich chestnut brown sometimes with a rosy overcast, inner white sometimes tinged rose. Receptacle shortly honeycombed. Flowers 219-483, 18-39 ("female"), 188-445 ("bisexual"). Achenes 0,75 mm long, glabrous. Pappus bristles many, equalling corolla, barbellate above, bases not cohering.