stem robust, herbaceous, erect, simple, below densely white-woolly, glabrate above; leaves sessile, half-clasping, cobwebby, becoming glabrous above, densely white-woolly beneath, the lower obovate, acute, calloso-serrate, with reflexed margins, the upper narrower and smaller, more oblong or linear; corymb loosely branched, few-headed; inv. glabrous, scales numerous, linear-acuminate; rays several; achenes glabrous, broadly 3- (rarely 4)- winged. 1–2 feet high, with the habit of Senecio verbascifolius; quite unlike any other Cineraria. Lower leaves 1 1/2–2 1/2 inches long, 3/4–1 inch wide, very white beneath; upper leaves gradually smaller, diminishing to mere bracts.
