An undershrub 8–12 in. high. Branches 4–8 in. long, densely ashy-pilose. Leaves close together, sessile by a broad base, 3 1/2 in. long, 1 1/4 in. wide, acute, densely ashy-pilose when young, bluish-green, very coriaceous; lateral nerves 5–7 each side, ascending at an acute angle, prominent beneath. Heads turbinate, about 2 in. in diam.; bracts coriaceous, ashy-pilose when young, outer in about 6 rows, ovate or ovate-oblong, acute, innermost oblong. Perianth pale purple, 1 in. long, glabrous below, with long white hairs above; limb subcoriaceous. Anthers narrowly linear, 5 lin. long; connective produced into an ovate appendgae. Ovary oblong, clothed with long brownish hairs; style thick at the base, tapering upwards, curved below the apex, pale purple with white stripes near the middle, 1 3/4 in. long.